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New video campaign will expand the marketplace.
April 5, 2016
By: Melissa Meisel
For 25 years, Richelieu Dennis, founder and CEO of Sundial Brands, and his family have built their business based on one premise: that the beauty industry should fully serve all women. Today, SheaMoisture, manufactured by Sundial and one of the industry’s fastest-growing brands, launched its first-ever national awareness platform, #BreakTheWalls – a transformative and revolutionary multimedia effort to highlight the divisive constructs of beauty and move towards the inclusive shopping experienc...
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